Our Mission

At Uncovered Agency, we contribute towards a much needed evolution of the creative industry’s economic landscape.

We share the crucial tools required to strengthen the impact of brands we believe in. 

With business longevity in mind, we are looking ahead; bridging vision with reality.

Our Principles

Good Business

We drive sustainable growth for our clients; fostering a culture of continuous improvement and resilience, uncovering agile businesses that stand the test of time. 

A Force of Equity

Uncovering an equitable industry that better reflects our global society, with a more complex, nuanced, and dynamic perspective. This is our guiding principle and foundational to our purpose.

Collaboration

We do not operate a one size fits all policy. We collaborate closely with our clients, uncovering their unique trajectory. Just like our business growth plans, our client relationships are developed with longevity in mind.

Our Founders

Dorcas Payne and Ona Simpson founded Uncovered Agency, bringing over 25 years of combined experience developing resilient brands.

As Operational and Strategy Lead, Dorcas has consistently driven growth for creative businesses and operational efficiency across complex supply chains. As a strategic visionary, she integrates innovative processes with practical insights to elevate creative organisations, fostering a culture of collaboration, continuous improvement, and transformative change.

As Commercial and Trading Lead, Ona’s career in Buying & Merchandising has led to a deep understanding of brand equity and sustainable growth. Her extensive commercial acumen translates into an expert ability to build profitable offerings, deepen market penetration, and avoid costly inventory setbacks, all while upholding crucial brand values and championing artistic expression.